Unless you already know what design thinking is, when you hear this first time, you will get a feeling that this may some thing related to design. But Design thinking is simply a methodology to solve complex problems.
Design thinking is the latest buzz under innovation area. Unlike many other methods, I think, Design thinking is very powerful. Why?. I think this is the first time problem solving approach is mainly based on the “human centered”rather than pure KPIs, etc. In simple terms, solution would be developed keeping human as the center of the stage. Since this approach has emotional content obviously the effectiveness would be very high. So in turn this will help business metrics. Because end of the day the consumers are still humans.
World’s most innovative companies have been using Design thinking directly or indirectly. First thing that comes to my mind is Apple. I think most people are attached to Apple products simply for the experience. This experience starts from when you open any apple product package. And it will go all the way to typing experience, navigation, store experience to customer service,etc. So any thing that is focused human experience will have stronger effect.
This era is luxury era and it is about instant gratification, experience and shorter attention span. So unless you really create that kind of experience customer will go away from you in less than 30 secs. It in not for the love of humans we became human centered. It is the need of the business !!.
Will go little deep on Design Thinking tomorrow…
YK