Design Thinking and Lean Startup are the most commonly used terms in both large enterprises and startups now a days. What is the difference between these two and when to use which one?.
As we have seen earlier, Design Thinking is to come up with an user centric solution based on a problem. Where as Lean Startup picks up once initial solution is finalized. In DT, we have Empathize, Define, Ideate, Prototype and Test phases. And LS, we have Build, Measure and Learn steps. LS steps will become part of the Test phase in DT.
Let me take a simple example. Say we try to address a retail shopping customer problem or we want to increase customer experience. We would have done the DT phases to come up with set of prioritized solutions and out of which we would taken one solution. Lets say the solution is to implement a VR solution for every customer who enters into the shop. Now, before building the full blown VR solution, we need to testing the pilot. Now we take this VR solution into Build -> Measure -> Learn steps, where you build base MVP and take it to the test market and learn from the actual customer.
In summary, Design Thinking and Lean Startup are two most power approaches that go hand in hand in innovation. DT comes from problem space and LS is from solution space..in a way.
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